COS (Collection of Style) is a contemporary fashion brand under the H&M Group, known for its minimalist aesthetic, elevated basics, and architectural retail environments. Since its launch in 2007, COS has expanded to over 250 stores across 47 countries, with a carefully curated presence in major global cities. In the U.S., the brand operates 11 stores in key metropolitan markets such as New York, Los Angeles, Chicago, Boston, and Washington D.C., often in high-foot-traffic, design-forward corridors. COS typically favors urban street retail over traditional malls, occupying architecturally distinctive spaces that align with its premium image, with store sizes generally ranging between 2,000 a