IT'SUGAR is a brand that has quickly become one of the largest and fastest-growing specialty candy retailers in the world. Founded in 2006 by Jeff Rubin, this brand is dedicated to immersing its customers in a world of sugary delights and tongue-in-cheek attitude. With over 100 locations across the United States and abroad, IT'SUGAR offers an extensive range of products and merchandise that cater to the candy-obsessed. From Giant Candy and SNL Candy to Sour Patch Kids apparel, there is something for everyone. But it's not just about the sweets - IT'SUGAR also prides itself on its irreverent voice and fun-loving nature, making it a different kind of specialty store. With a commitment to bring