Description
Planet Fitness is one of the largest and fastest-growing fitness center operators, known for its affordable memberships and “Judgement Free Zone®” philosophy. The brand targets value-conscious customers and first-time gym-goers, offering a welcoming environment with high-quality equipment. What makes Planet Fitness unique is its nationwide scale with over 2,700 locations, consistent growth strategy with 100+ new gyms planned, and its focus on creating an inclusive, non-intimidating fitness experience.
Brand Category
Service (Fitness Centers, Esthetician Services)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
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Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
