
Description
REI (Recreational Equipment, Inc.) is a member-owned outdoor retailer specializing in gear and apparel for activities such as camping, hiking, cycling, and climbing. With over 190 stores across 43 U.S. states and Washington, D.C., REI combines retail with services like bike and ski shops, rentals, and expert advice. The co-op is known for its commitment to sustainability and community engagement, often repurposing existing retail spaces in areas with strong outdoor recreation communities. REI continues to expand thoughtfully, focusing on locations that serve as gateways to natural areas and align with its mission to inspire a life outdoors.
Brand Category
Retail
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
- Example
Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing


