Sephora is a leading global beauty retailer renowned for its innovative, open-sell store concept and curated selection of over 500 prestige and emerging brands. Owned by LVMH, Sephora operates more than 3,000 stores across 35 countries, including 1,662 locations in the United States as of February 2025 . The brand has significantly expanded its footprint through partnerships, notably with Kohl's, where Sephora has established over 1,000 shop-in-shop locations . Sephora's retail strategy emphasizes experiential shopping, incorporating beauty studios, digital tools, and personalized services to enhance customer engagement.