Ulta Beauty is a leading U.S. beauty retailer offering a comprehensive range of cosmetics, skincare, haircare, and wellness products, complemented by in-store salon services. With over 1,445 locations nationwide as of early 2025, Ulta combines mass and prestige brands under one roof, creating a one-stop beauty destination. Its stores typically feature open-concept layouts with dedicated areas for hair, brow, and skin services, enhancing customer engagement through personalized experiences. Ulta's strategic expansion focuses on high-traffic suburban retail centers, aiming to increase accessibility and market share.