Varley
Description
Varley is a contemporary fashion brand founded in 2014 by husband-and-wife team Lara and Ben Mead, with roots in both Los Angeles and London. Positioned as a provider of elevated essentials, Varley blends fashion and function to serve the modern, mobile, upscale woman. The brand’s core offering includes sophisticated knitwear, outerwear, and wardrobe basics, alongside performance-inspired pieces that transition seamlessly from active to everyday wear. Varley operates a strong direct-to-consumer e-commerce business through varley.com, is stocked in leading department stores such as Selfridges, Nordstrom, and Shopbop, and is actively expanding its brick-and-mortar presence through curated pop-
Brand Category
Retail (Women's Clothing)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing