Vineyard Vines is a privately held American lifestyle apparel brand best known for its preppy, coastal-inspired clothing and iconic pink whale logo. Founded in 1998 by brothers Shep and Ian Murray on Martha’s Vineyard, the brand remains family-owned and operates over 100 retail stores across the United States, along with a strong outlet presence and extensive wholesale partnerships in college bookstores and resort markets. Vineyard Vines locations typically average around 5,000 square feet, with recent expansions confirming this footprint. The company maintains a strategic growth approach, using e-commerce heat maps to identify new store opportunities and emphasizing the importance of physic