Wendy’s is a leading quick-service restaurant chain specializing in hamburgers, chicken sandwiches, and beverages. Its concept focuses on high-quality, fresh ingredients, including never-frozen beef and made-to-order meals. The target customer is primarily families, young adults, and on-the-go diners seeking fast, consistent, and affordable food. Wendy’s differentiates itself through its signature square-shaped burgers, menu innovation, and strong brand recognition in the fast-food industry.