12 South
Description
Where Nashville Swagger Meets Upscale Charm
Nestled just outside downtown Nashville, the territory has slowly become a bustling retail locale over the past decade. This street, once home to historic bungalows and local hangouts, now boasts an array of trendy boutiques, popular eateries and luxury brands. The neighborhood’s low-density, sidewalk-lined layout and picturesque storefronts make it an inviting destination for brands looking to blend Southern charm with modern flair.
The 12 South Experience
12 South captures the essence of Nashville’s growth, combining the best of local character with high-end retail. From iconic local brands like Imogene and Willie, to nationally recognized nam
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Local Expert Analysis
Retail Leasing and Market Dynamics
The leasing market on 12 South is as competitive as it is robust, with gross rents ranging from $100 to $150 per square foot, reflecting the street’s appeal and limited availability. Vacancy rates remain impressively low, hovering below 5%, as brands continue to see value in establishing a presence on this thriving corridor. Recent leasing activity has been driven by an influx of bridge retailers and upscale brands, such as Loeffler Randall and Todd Snyder, who see 12 South as an ideal location for flagship stores.
Customer Demographics and Foot Traffic
The clientele of 12 South reflects Nashville’s diversity, attracting a mix of young professionals, hig
New Developments
A key development ready to make a strike and impact is Ashwood 12 South, a mixed-use project scheduled for completion in 2025. This ambitious project will add 44,500 square feet of new retail and restaurant space, offering additional opportunities for high-profile brands and expanding the area’s already diverse retail mix. Tenants already announced for Ashwood 12 South include Rails, Kendra Scott, Todd Snyder, Roark, Reformation and Birkenstock. The Ashwood development is expected to introduce a variety of new retail and dining options that will further enhance the street’s reputation as a retail destination, especially among upscale brands.