2nd Street District

Location

Austin, TX

North of Cesar Chavez St., South of 3rd St., East of San Antonio St. and West of Colorado Street

Estimated Gross Rent

$75-$100 PSF

Most Desirable Block(s)

2nd St. between San Antonio St. and Colorado St.

Location

Austin, TX

North of Cesar Chavez St., South of 3rd St., East of San Antonio St. and West of Colorado Street

Estimated Gross Rent

$75-$100 PSF

Most Desirable Block(s)

2nd St. between San Antonio St. and Colorado St.

Description

Where Local Soul Meets Urban Energy

Austin’s 2nd Street District is where Texas charm blends with big-city ambition. Nestled in the heart of downtown, the area features hip boutiques, celebrated eateries and cultural gems. Here, Bonobos meets Brandy Melville, Sweetgreen shares the block with Austin Rocks, and minimalist sushi bars coexist with live music venues. This mix creates a lively scene that draws both locals and tourists.

2nd Street District Experience

Walking down 2nd Street is a bit weird — it's a combination of old cowboy heritage mixed in with a newer hipster vibe. The district’s aesthetic is urban and modern yet familiar and approachable, offering everything from locally

News & Alerts

Local Expert for Austin's Second Street District shares his 2025 wish

3 months ago

Local experts

John Heffington

Partner

Shop Companies

SHOP Companies

Brokerage

Top brands

Local Expert Analysis

Market Positioning and Financial Metrics As one of Austin’s top five high streets, 2nd Street offers retailers a prime downtown location without the hefty rents of South Congress. Gross rents range from $75 to $100 per square foot, making it a competitive choice for both national brands and indie boutiques. With a vacancy rate below 5%, the district’s popularity is clear. Strong demand and limited space attract a mix of national brands and local favorites, maintaining the street’s independent spirit while drawing broader commercial appeal. Customer Demographics and Foot Traffic The district’s appeal lies in its diverse crowd—young professionals from nearby offices, tourists exploring downtown, and locals enjoying a day out. Foot traffic is consistently lively, peaking during events like South by Southwest (SXSW), Austin City Limits, and University of Texas football games. Weekdays see office workers and convention visitors, while weekends attract diners and nightlife seekers. Despite its urban setting, 2nd Street’s friendly vibe is enhanced by street performances and seasonal pop-ups, adding an extra dose of Austin authenticity. Future Trends In the next year, 2nd Street will likely see even more growth, as rising South Congress rents drive interest here. Expect fresh retail concepts, local art installations, and culinary ventures catering to both locals and visitors. The redeveloped Convention Center will enhance 2nd Street’s appeal, making it a central hub for business, culture, and nightlife. With rents still lower than other prime Austin streets and increasing foot traffic, 2nd Street is cementing itself as a premier destination for brands wanting to make a splash in downtown Austin. Conclusion The 2nd Street District is more than just a shopping spot—it’s a reflection of Austin’s new 21st century identity, where local culture, commerce, and cuisine come together in a one-of-a-kind downtown adventure. With its strategic location, eclectic mix, and continuous growth, 2nd Street is a critical player in Austin’s retail scene.

Market Positioning and Financial Metrics

As one of Austin’s top five high streets, 2nd Street offers retailers a prime downtown location without the hefty rents of South Congress. Gross rents range from $75 to $100 per square foot, making it a competitive choice for both national brands and indie boutiques. With a vacancy rate below 5%, the district’s popularity is clear. Strong demand and limited space attract a mix of national brands and local favorites, maintaining the street’s independent spirit while drawing broader commercial appeal.

Customer Demographics and Foot Traffic

The district’s appeal lies in its diverse crowd—young professionals from nearby offices, tourists exploring down

New Developments

2nd Street is set for significant growth. The expansion of the Austin Convention Center, expected to double its capacity, is a game changer, with more foot traffic anticipated. New openings like RedFarm’s Asian-inspired cuisine and Brandy Melville’s casual chic styles add to the evolving mix, while closures like Cru Wine Bar reflect the district’s adaptability. Once part of Austin’s early streetcar route in the 1870s, 2nd Street has always shaped downtown’s identity. Today, it retains a nod to its past while confidently embracing the future.