




Where Local Soul Meets Urban Energy
Austin’s 2nd Street District is where Texas charm blends with big-city ambition. Nestled in the heart of downtown, the area features hip boutiques, celebrated eateries and cultural gems. Here, Bonobos meets Brandy Melville, Sweetgreen shares the block with Aust
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

Local Expert for Austin's Second Street District shares his 2025 wish








Market Positioning and Financial Metrics
As one of Austin’s top five high streets, 2nd Street offers retailers a prime downtown location without the hefty rents of South Congress. Gross rents range from $75 to $100 per square foot, making it a competitive choice for both national brands and indie boutiques. With a vacancy rate below 5%, the district’s popularity is clear. Strong demand and limited space attract a mix of national brands and local favorites, maintaining the street’s independent spirit while drawing broader commercial appeal.
Customer Demographics and Foot Traffic
The district’s appeal lies in its diverse crowd—young professionals from nearby offices, tourists exploring down
2nd Street is set for significant growth. The expansion of the Austin Convention Center, expected to double its capacity, is a game changer, with more foot traffic anticipated. New openings like RedFarm’s Asian-inspired cuisine and Brandy Melville’s casual chic styles add to the evolving mix, while closures like Cru Wine Bar reflect the district’s adaptability. Once part of Austin’s early streetcar route in the 1870s, 2nd Street has always shaped downtown’s identity. Today, it retains a nod to its past while confidently embracing the future.