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BrandsBrokersPropertiesPricing

Downtown Naples

Location
Naples, FL, USA
Estimated Gross Rent
$100-$200 PSF
Most Desirable Block(s)
Fifth Avenue and Third Avenue
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Location
Naples, FL, USA
Estimated Gross Rent
$100-$200 PSF
Most Desirable Block(s)
Fifth Avenue and Third Avenue

Description

Sun-soaked and wistfully elegant, Fifth Avenue South and Third Street South form the cultural and commercial backbone of Downtown Naples. What began as a quiet seaside retreat for wealthy Northerners and snowbirds flocking south in the late 19th century has morphed into one of Florida’s most exclusive high streets. These two corridors reel in the foot traffic and offer a shopping and lifestyle adventure that’s both refined as well as inclusive, attracting a global audience to Naples’ legendary Gulf Coast. The Downtown Naples Experience Fifth Avenue South is the city’s central hub, a pedestrian-friendly boulevard lined with boutiques, national luxury retailers, and high-end restaurants. Anchored by brands such as Vineyard Vines, Blue Mercury, Brandy Melville, and White House Black Market, the street has cemented itself as Naples’ retail destination. Celebrated restaurants like Ocean Prime, Truluck’s, and La Pecheria offer a world-class dining experience, making sure that foot traffic remains strong all night long. A few blocks away, Third Street South presents a slightly more intimate and equally prestigious shopping experience. Known for its Old Naples architecture and lush courtyards, this historic district mixes in heritage with high fashion – with retailers such as Lilly Pulitzer and Tommy Bahama And upscale dining destinations like Campiello Ristorante and Sea Salt.

Sun-soaked and wistfully elegant, Fifth Avenue South and Third Street South form the cultural and commercial backbone of Downtown Naples. What began as a quiet seaside retreat for wealthy Northerners and snowbirds flocking south in the late 19th century has morphed into one of Florida’s most exclusi

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street Details

Annual foot traffic

500,000 people/year

Daily vehicle traffic

15,000 vehicles/day

Population

25,000 people within

Day time population

35,000 people within

Household income (median)

$75,000.00 annually

Age (average)

> 35 years old within

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Available Spaces

Sample Space 1

1000 SF

Suitable for retail, restaurant, office

Sample Space 2

1500 SF

Suitable for retail, restaurant, office

Sample Space 3

2000 SF

Suitable for retail, restaurant, office

News & Alerts
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According to our Local Expert @Cindy Ciura: Downtown Naples is proving it’s more than a seasonal retail market, with a nationally-recognized flagship like Porsche Studio and strong off-season performance, National brands are moving quickly, and the window to lock in prime space is narrowing.

Street Vibe:

Retail leasing remains strong across Downtown Naples, especially around 5th Avenue South. High-volume restaurants continue to anchor demand, and retailers are jockeying for limited space as interest builds.

Notable Openings:

@Porsche Studio opened its doors in mid-June at 625 Fifth Ave South. This 4,200 sq ft experiential showroom is one of only five in the U.S.—a high-concept space where visitors can design their dream car, sip espresso, and explore heritage Porsche vehicles. The brand is drawing national traffic to the corridor and adding to the area’s premium mix.

Trends We’re Seeing:

National retailers are actively scouting space, hoping to establish a foothold before rents climb higher. With retail vacancy below 3% across Naples, competition is heating up.

Foot Traffic & Local Buzz:

Even during off-season months, sales remain solid. Restaurants are busy, and foot traffic on 5th Ave continues to impress—underscoring the street’s year-round draw.

Rent Outlook:

Rents are holding strong and continue to rise, fueled by Florida’s sustained population growth and Naples’ increasing appeal to high-income shoppers. We expect pricing pressure to persist through the next quarter.

4 months ago

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Local Experts
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Brokers Active on Downtown Naples

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Ally Buckley
Ally Buckley
300 5th Ave S # 113
Anne Fontaine
Anne Fontaine
365 5th Ave S
Bluemercury
Bluemercury
505 5th Ave South
Brandy Melville
Brandy Melville
555 5th Ave S #101
Chico's
Chico's
600 Fifth Avenue South
Del Mar
Del Mar
494 5th Ave S
Eileen Fisher
Eileen Fisher
1211 3rd St S
J. Mclaughlin
J. Mclaughlin
1209 3rd St S South

Local Expert Analysis

Market Metrics and Leasing Trends Fifth Avenue South and Third Street South are among Florida’s most competitive and sought-after high streets, on par with Miami’s Lincoln Road and Boca Raton’s Mizner Park. The tenant mix is highly eclectic yet very much within a stated style, with national luxury retailers, independent fashion boutiques, fine jewelry stores, and destination dining establishments. Leasing activity remains strong, with recent openings such as Anne Fontaine, Porsche Café, and Serena & Lily, highlighting continued interest from global and emerging luxury brands. Retail rents reflect this demand, ranging from $100 to $200 per square foot. With vacancy rates consistently below 5%, competition for space is fierce. Customer Demographics and Foot Traffic Naples attracts an affluent and loyal customer base – one characterized by wealthy full-time residents, seasonal snowbirds, and international tourists. Many locals reside in nearby waterfront estates, private golf communities, and high-end condominiums.Seasonal visitors, primarily from the Northeast and Midwest, inject significant spending power into the market. Luxury travelers and resort guests also add to the area’s retail and dining vibrancy.Foot traffic is consistently high year-round, with a particular surge in activity during evenings, weekends, and key seasonal events. Future Trends The rise of experiential retail and premium casual dining will tweak and shape the area, as brands recognize the need to offer more than just products—but customizable, immersive experiences. Streetscape enhancements, including expanded outdoor seating, pedestrian-friendly zones, and artistic installations, will help maintain Naples’ competitive edge in the region. Conclusion Fifth Avenue South and Third Street South are a defining statement of coastal charm, luxury and commerce. Their combination of world-class shopping, five-star dining, and a dynamic year-round event calendar guarantees their place as two of Florida’s most desirable high streets. For retailers, restaurateurs, and investors, these corridors offer an opportunity to engage and enhance their brand awareness.

Market Metrics and Leasing Trends

Fifth Avenue South and Third Street South are among Florida’s most competitive and sought-after high streets, on par with Miami’s Lincoln Road and Boca Raton’s Mizner Park. The tenant mix is highly eclectic yet very much within a stated style, with national luxury retailers, independent fashion boutiques, fine jewelry stores, and destination dining establishments. Leasing activity remains strong, with recent openings such as Anne Fontaine, Porsche Café, and Serena & Lily, highlighting continued interest from global and emerging luxury brands. Retail rents reflect this demand, ranging from $100 to $200 per square foot. With vacancy rates consistently below 5

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