




Sun-soaked and wistfully elegant, Fifth Avenue South and Third Street South form the cultural and commercial backbone of Downtown Naples. What began as a quiet seaside retreat for wealthy Northerners and snowbirds flocking south in the late 19th century has morphed into one of Florida’s most exclusi
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

According to our Local Expert @Cindy Ciura: Downtown Naples is proving it’s more than a seasonal retail market, with a nationally-recognized flagship like Porsche Studio and strong off-season performance, National brands are moving quickly, and the window to lock in prime space is narrowing.
Street Vibe:
Retail leasing remains strong across Downtown Naples, especially around 5th Avenue South. High-volume restaurants continue to anchor demand, and retailers are jockeying for limited space as interest builds.
Notable Openings:
@Porsche Studio opened its doors in mid-June at 625 Fifth Ave South. This 4,200 sq ft experiential showroom is one of only five in the U.S.—a high-concept space where visitors can design their dream car, sip espresso, and explore heritage Porsche vehicles. The brand is drawing national traffic to the corridor and adding to the area’s premium mix.
Trends We’re Seeing:
National retailers are actively scouting space, hoping to establish a foothold before rents climb higher. With retail vacancy below 3% across Naples, competition is heating up.
Foot Traffic & Local Buzz:
Even during off-season months, sales remain solid. Restaurants are busy, and foot traffic on 5th Ave continues to impress—underscoring the street’s year-round draw.
Rent Outlook:
Rents are holding strong and continue to rise, fueled by Florida’s sustained population growth and Naples’ increasing appeal to high-income shoppers. We expect pricing pressure to persist through the next quarter.








Market Metrics and Leasing Trends
Fifth Avenue South and Third Street South are among Florida’s most competitive and sought-after high streets, on par with Miami’s Lincoln Road and Boca Raton’s Mizner Park. The tenant mix is highly eclectic yet very much within a stated style, with national luxury retailers, independent fashion boutiques, fine jewelry stores, and destination dining establishments. Leasing activity remains strong, with recent openings such as Anne Fontaine, Porsche Café, and Serena & Lily, highlighting continued interest from global and emerging luxury brands. Retail rents reflect this demand, ranging from $100 to $200 per square foot. With vacancy rates consistently below 5