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Flatiron District

Location
New York City, NY
North of 23rd Street, South of 14th Street, East of Sixth Avenue and West of Park Ave South
Estimated Gross Rent
$250-$500 PSF
Most Desirable Block(s)
Fifth Ave between 14th and 23rd, Broadway between E 17th & E 23rd & Sixth Ave between W 14th & W 23rd
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Location
New York City, NY
North of 23rd Street, South of 14th Street, East of Sixth Avenue and West of Park Ave South
Estimated Gross Rent
$250-$500 PSF
Most Desirable Block(s)
Fifth Ave between 14th and 23rd, Broadway between E 17th & E 23rd & Sixth Ave between W 14th & W 23rd

Description

A historic core of the Big Apple, a commercial hub for publishing and textiles, the Flatiron District has slowly transformed into a retail and lifestyle powerhouse – a place that blends historic charm with cutting-edge commerce. Defined by its architectural landmarks, vibrant culinary scene, and dynamic retail landscape, the district stretches along Fifth Avenue and Broadway, drawing young professionals, high-income families, and tourists alike. Cemented into place by Madison Square Park and Union Square, Flatiron’s appeal extends beyond shopping, offering a walkable, experience-driven environment that remains one of Manhattan’s most desirable and coveted retail destinations. The Flatiron Retail Experience Retail in Flatiron is a fusion of heritage and innovation – a place where legacy brands like Crate & Barrel and Ann Taylor coexist with rising direct-to-consumer players like On Running and Alo Yoga. Home to odd and experimental retail concepts, design-forward showrooms, and high-end dining, the area lives on a mix of national retailers, boutique fashion, and lifestyle-driven businesses. The Union Square Holiday Market and summer events at Madison Square Parkinject seasonal energy into an already bustling corridor, reinforcing Flatiron’s reputation as a multi-faceted shopping and cultural hub.

A historic core of the Big Apple, a commercial hub for publishing and textiles, the Flatiron District has slowly transformed into a retail and lifestyle powerhouse – a place that blends historic charm with cutting-edge commerce. Defined by its architectural landmarks, vibrant culinary scene, and dynamic retail landscape, the district stretches along Fifth Avenue and Broadway, drawing young professionals, high-income families, and tourists alike. Cemented into place by Madison Square Park and Union Square, Flatiron’s appeal extends beyond shopping, offering a walkable, experience-driven environment that remains one of Manhattan’s most desirable and coveted retail destinations.

The Flatiron R

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News & Alerts
New Cole Haan store opened in NYC's Flatiron District on January 30th

New Cole Haan store opened in NYC's Flatiron District on January 30th

3 months ago
Timothy Oulton store in NYC's Flatiron District to close in early February

Timothy Oulton store in NYC's Flatiron District to close in early February

3 months ago
Ann Taylor Celebrates Grand Opening in NYC's Flatiron District

Ann Taylor Celebrates Grand Opening in NYC's Flatiron District

5 months ago
Local experts
Jason Richter
Jason Richter
Managing Partner
Capricorn Retail Advisors
Liz Segal
Liz Segal
Senior Managing Director
Capricorn Retail Advisors
Max Talpalar
Max Talpalar
Principal
Capricorn Retail Advisors
Capricorn Retail Advisors
Capricorn Retail Advisors
Top brands
Alo
Alo
164 5th Avenue
Ann Taylor
Ann Taylor
141 5th Avenue
Arcteryx
Arcteryx
149 5th Avenue
Banana Republic
Banana Republic
105 5th Avenue
Club Monaco
Club Monaco
160 5th Avenue
Cole Haan
Cole Haan
142 Fifth Avenue
Since 2025
Eileen Fisher
Eileen Fisher
166 5th Avenue
Gap
Gap
156 5th Avenue

Local Expert Analysis

Market Metrics and Leasing Trends Flatiron offers an eclectic leasing environment where both established brands and emerging retailers find success. Demand remains strong for storefronts along Fifth Avenue, Broadway, and Sixth Avenue, with rents ranging from $250 to $500 per square foot—competitive relative to luxury-driven areas like SoHo and Fifth Avenue. The upcoming 1.4 million-square-foot One Madison development will further elevate the district’s status, bringing new office and retail spaces tailored to contemporary business needs. Customer Demographics and Foot Traffic Flatiron benefits from a steady, high-spending customer base, driven by professionals, affluent residents, and an influx of visitors exploring its culinary and cultural offerings. Daytime foot traffic is bolstered by nearby office workers, while weekends see a surge in shoppers and diners drawn to the district’s accessible, walkable streetscape. Seasonal activations like outdoor seating along Broadway and the Union Square Holiday Market ensure year-round engagement for retailers and restaurateurs. Future Trends Flatiron is on track for sustained expansion, with upcoming developments attracting top-tier tenants and experiential retail concepts. The district’s blend of historic appeal and contemporary innovation ensures its status as a go-to destination for brands seeking visibility, customer engagement, and longevity in the Manhattan market. Conclusion The Flatiron District offers a mix of history, commerce, and cultural energy.. While rising rents and competitive leasing demand thoughtful positioning, the district’s continual and established foot traffic, affluent customer base, and reputation as a lifestyle-driven neighborhood provide a strong foundation for brands wanting to make a go – and for brands that prioritize innovation and engagement.

Market Metrics and Leasing Trends

Flatiron offers an eclectic leasing environment where both established brands and emerging retailers find success. Demand remains strong for storefronts along Fifth Avenue, Broadway, and Sixth Avenue, with rents ranging from $250 to $500 per square foot—competitive relative to luxury-driven areas like SoHo and Fifth Avenue. The upcoming 1.4 million-square-foot One Madison development will further elevate the district’s status, bringing new office and retail spaces tailored to contemporary business needs.

Customer Demographics and Foot Traffic

Flatiron benefits from a steady, high-spending customer base, driven by professionals, affluent residents, and an

...Read more
Recent closings
Timothy Oulton
Timothy Oulton
901 Broadway