Built on a foundation of elegance and refinement, Madison Avenue remains New York City’s premier luxury shopping corridor. Nestled in the heart of the Upper East Side, it is home to flagship boutiques, couture fashion houses, and heritage jewelers catering to an elite clientele. From Dolce & Gabbana and Valentino to modern luxury newcomers like Khaite and Toteme, the avenue offers an unrivaled blend of tradition and trend. With its storied architecture, exclusive shopping experiences, and proximity to world-class hotels and cultural institutions, Madison Avenue is the definitive address for brands that embody sophistication, artistry, and noteworthy craftsmanship.
The Madison Avenue Retail
An blub from an article from NY Magazine about the new retail stores on Madison Avenue, between 69th Street to 81st Street.
https://nymag.com/strategist/article/upper-east-side-madison-avenue-new-stores.html
Below-grade work is rapidly progressing at 1122 Madison Avenue, the site of an 18-story residential building on Manhattan’s Upper East Side. Designed by Hill West Architects and developed by Legion Investment Group and Nahla Capital, the 210-foot-tall structure will span 86,000 square feet and yield 22 condominium units with an average scope of 3,500 square feet. The property is alternately addressed as 22 East 84th Street and located at the corner of Madison Avenue and East 84th Street.
Generation Love https://generationloveclothing.com subleased the former Gianvito Rossi space at 963 Madison Avenue (75/76 Streets). Great addition to this area of the block. The premises consists of 900sf on the ground & 500sf on the lower level. Please contact me if you are interested in further details.
Capricorn Retail Advisors completed a short term deal with children's swimwear brand Minnow (https://shopminnow.com/) to occupy approximately 238sf, just off the corner of 69th Street & Madison Avenue. The asking rent was $800psf or $16k per month. The lease term runs through the end of the year.
Fashion retailer Toteme, who occupies the corner space in the building, will be expanding into this location and will take possession in January.
L’AGENCE has opened its first New York City flagship at 1113 Madison Avenue, marking a significant milestone for the Los Angeles-based brand. The 4,400-square-foot, multi-level boutique brings L’AGENCE’s blend of California ease and Parisian polish to the Upper East Side, offering a full range of apparel, accessories, and an exclusive sleepwear collaboration with Eberjey.
The store’s design reflects the brand’s understated luxury and features private shopping appointments and in-store stylists for a personalized experience. The opening follows L’AGENCE’s Fall 2025 NYFW show at Grand Central Station and reinforces its expansion strategy in high-end retail markets.
Australian luxury brand Camilla has opened its first New York boutique at 1015 Madison Avenue, furthering its U.S. retail expansion. The 1,600-square-foot space joins five other U.S. stores and brings the brand’s global store count to 31. Designed as a localized version of Camilla’s “Hotel of Curiosity” concept, the boutique features immersive design elements like hand-embroidered tapestries, a champagne bar, and custom wallpaper.
This flagship-style presence places Camilla in one of Manhattan’s most prestigious retail corridors, aligning the brand with high-end peers and capitalizing on Madison Avenue’s continued appeal for global luxury brands. Camilla plans to open 10 more U.S. boutiques by 2028, targeting key markets including Las Vegas, Houston, and Palm Springs, reflecting growing demand from its U.S. customer base and a strategic focus on experiential retail in premium locations.
Market Metrics and Leasing Trends
Madison Avenue consistently ranks among the top five retail districts in New York City, maintaining strong demand from both legacy and emerging luxury brands. While rents exceed $500 per square foot, they remain competitive for premium positioning compared to Fifth Avenue. Leasing activity has been steady, with a wave of new openings, store enhancements, and boutique expansions signaling continued confidence in the market. However, the district’s high standards demand meticulous execution—brands must offer an elevated experience to compete in a space where exclusivity is the norm.
Customer Demographics and Foot Traffic
Madison Avenue caters to an ultra-af