




Where Community and Sophistication Converge
Montana Avenue is a retail refuge that naturally mixes native Santa Monica charm with upscale sophistication. Known for its mix of independent boutiques, select national brands and exceptional dining options, this iconic street offers a tranquil yet energ
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

H&H Bagels to open first California shop this month on Montana Avenue

Framebridge to open on Montana Avenue in Santa Monica

Unsubscribed Expands to the West Coast with New Store in Santa Monica







Market Positioning and Leasing Trends
Montana Avenue is a standout in the Los Angeles retail market, with gross rents ranging from $75 to $120 per square foot and vacancy rates at a stable 5%-10%. This balance reflects consistent demand from retailers seeking to tap into its high-income, community-oriented demographic. Leasing activity has remained strong and steady, driven by the street’s ability to sustain a tenant mix that includes stalwarts like Bluemercury and Kiehl’s, alongside unique newcomers like Bread Head. Unlike the larger and more tourist-driven 3rd Street Promenade.
Customer Demographics and Foot Traffic
Montana Avenue’s primary audience consists of young professionals, fami
With its loyal customer base, robust leasing activity, and unique identity, Montana Avenue continues to evolve and attract innovative retailers, the avenue will solidify its reputation as a community-driven shopping and dining destination that blends timeless appeal with contemporary flair.