Montana Ave
Description
Where Community and Sophistication Converge
Montana Avenue is a retail refuge that naturally mixes native Santa Monica charm with upscale sophistication. Known for its mix of independent boutiques, select national brands and exceptional dining options, this iconic street offers a tranquil yet energetic alternative to 3rd Street Promenade. The area caters to an affluent, loyal local clientele while enticing tourists from all over the world.
The Montana Avenue Experience
Montana Avenue brings visitors in to try a different experience that is more refined and elegant, yet still laid back in a beach-chic sense. This mile-long stretch is characterized by its intimate atmosphere, with chic st
H&H Bagels to open first California shop this month on Montana Avenue
Framebridge to open on Montana Avenue in Santa Monica
Unsubscribed Expands to the West Coast with New Store in Santa Monica
Local Expert Analysis
Market Positioning and Leasing Trends
Montana Avenue is a standout in the Los Angeles retail market, with gross rents ranging from $75 to $120 per square foot and vacancy rates at a stable 5%-10%. This balance reflects consistent demand from retailers seeking to tap into its high-income, community-oriented demographic. Leasing activity has remained strong and steady, driven by the street’s ability to sustain a tenant mix that includes stalwarts like Bluemercury and Kiehl’s, alongside unique newcomers like Bread Head. Unlike the larger and more tourist-driven 3rd Street Promenade.
Customer Demographics and Foot Traffic
Montana Avenue’s primary audience consists of young professionals, fami
New Developments
With its loyal customer base, robust leasing activity, and unique identity, Montana Avenue continues to evolve and attract innovative retailers, the avenue will solidify its reputation as a community-driven shopping and dining destination that blends timeless appeal with contemporary flair.
