The High Street That Served As Boulevard For Silver Screen Icons
Sunset Boulevard THE Los Angeles street—the cultural landmark that captures the city’s effortless blend of laid-back cool, silver screen bonafides and urban sophistication. Running through some of LA’s most eclectic neighborhoods, Sunset Boulevard’s mile-long stretch between Santa Monica Boulevard and Maltman Avenue is a corridor where local boutiques, trendy eateries, and legendary entertainment spots meet. Here, popular names like New Balance, Shake Shack, and LA essentials like Aesop and Intelligentsia Coffee draw a mix of young professionals, students, families, and curious tourists — each one seeking a slice of that quint
Shake Shack on L.A.'s Sunset Boulevard recently closed
Positioning and Tenant Mix
As one of LA’s top 10 high streets, Sunset Boulevard is known for its unique mix of casual retail, neighborhood staples, and national brands, creating an experience that’s distinctly LA. While Sunset has attracted major brands, the heart of the street remains its local boutiques and neighborhood-driven spots, which draw both residents and out-of-towners. The addition of New Balance and Shake Shack shows Sunset’s pull as a place where emerging brands and trendy concepts can thrive without losing the boulevard’s easygoing charm.
Retail Metrics and Leasing Environment
With retail rents ranging from $75 to $100 per square foot, Sunset Boulevard is a competitive yet
Unlike other rapidly redeveloping areas in Los Angeles, Sunset Boulevard’s growth remains steady and organic, shaped by smaller, targeted investments that maintain its neighborhood character. Sunset Row, one of the newer additions to the area, brings an elevated mix of shopping and dining options that resonate with the boulevard’s effortlessly cool aesthetic. While large-scale projects aren’t on the horizon, the area continues to attract high-interest tenants.