The Gulch
Description
A Modern Oasis of Style and Innovation
Once a rail yard, The Gulch has evolved into one of Nashville’s most seductive retail and residential neighborhoods – blending LEED-certified modernity with an urban vibe that’s redefining upscale living in Music City. Perfectly positioned between Music Row and downtown Nashville — and another very trafficked retail street, 12 South — The Gulch attracts a steady stream of residents, tourists and professionals. With a mixed bag of national retailers, local boutiques and trendy eateries, the area is a magnet for brands seeking an engaged, urban-savvy clientele.
The Gulch Experience
The Gulch is a study in urban transformation, from an industrial past
Pendry Hotels & Resorts, in partnership with SomeraRoad and Trestle Studios, has announced Pendry Nashville and Pendry Residences Nashville, set to break ground immediately and open in 2027 in the Paseo South Gulch district.
Designed by ESa (Earl Swensson Associates Inc.) and Post Company, the 180-room luxury hotel will feature a rooftop pool and garden restaurant, a ground-floor dining concept, a ballroom with a private terrace, and a state-of-the-art fitness center. The second floor will offer 10,000 square feet of meeting and event space, incorporating a writer’s room, library, and show kitchen.
Pendry Residences Nashville will bring 146 luxury homes with expansive floorplans, premium finishes, and city views. Homeowners will have access to the hotel’s dedicated residential services, a private rooftop pool, a dining room, a whiskey and billiards room, and exclusive security and parking amenities. Residences, ranging from one to four bedrooms up to 3,800 square feet, will be available for purchase this year.
Positioned in the heart of Paseo South Gulch, the Pendry project will complement the district’s vibrant mix of retail, dining, and community events, further solidifying Nashville’s luxury real estate and hospitality boom.
Pagani, the Italian manufacturer of multi-million-dollar hypercars, is set to open its first Tennessee showroom in downtown Nashville. The exclusive dealership will be located in Giarratana’s Prime apartment tower on Church Street, bringing one of the world’s most sought-after automotive brands to Music City’s luxury market.
Operated by Vincent Golde, a former owner of Pagani Beverly Hills and Pagani Newport Beach, the Nashville showroom joins a select group of U.S. locations, including San Francisco, Dallas, Miami, and Greenwich, Connecticut. The brand, founded in 1992 by Horacio Pagani, produces fewer than 100 vehicles per year, with models ranging from $2 million to $17.5 million, including the Pagani Huayra, Pagani Utopia, and Pagani Zonda HP Barchetta.
The ground-level showroom at Church Street and Rosa L. Parks Blvd. will be a rare luxury automotive tenant in downtown Nashville, joining Polestar’s showroom in the Gulch. Giarratana’s Prime tower, which opened in October, features 350 upscale apartments above a 13-story parking garage, positioning Pagani’s presence in one of the city’s most high-end mixed-use developments.
World-famous sandwich shop, All'Antico Vinaio, to open first Nashville location
Hermès Store to Open in Nashville
Local Expert Analysis
Retail Leasing and Market Dynamics
Retail leasing in The Gulch remains competitive, with rents typically ranging from $50 to $75 per square foot. The area’s low vacancy rate, between 5% and 10%, underscores its popularity as a high-demand retail destination in Nashville. Leasing activity has been consistent, fueled by a balanced mix of established national brands and unique local boutiques that appeal to The Gulch’s varied customer base. With major brands like Lululemon and Aviator Nation alongside local favorites such as Rustler Hat Co., the retail landscape here is vibrant and eclectic.
Customer Demographics and Foot Traffic
The Gulch draws a diverse crowd of young professionals, afflue
New Developments
As The Gulch continues to expand with projects like North Gulch, the neighborhood’s allure will only strengthen. Foot traffic has been bumped up with the arrival of the "Caption by Hyatt" boutique hotel that opened in December, 2024 in the heart of the Gulch. The anticipated influx of new residents and additional mixed-use spaces promises to continue to bolster new foot traffic and provide fertile ground for both established brands and newcomers. The area is positioned as a great example of Nashville’s retail and residential synergy,
