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Williamsburg - Brooklyn

Location
Brooklyn, NY
North of Grand St, South of 11th St, East of Kent Ave and West of Driggs Ave
Estimated Gross Rent
$200-$300 PSF
Most Desirable Block(s)
N 6th, Kent Ave, Wythe Ave
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Location
Brooklyn, NY
North of Grand St, South of 11th St, East of Kent Ave and West of Driggs Ave
Estimated Gross Rent
$200-$300 PSF
Most Desirable Block(s)
N 6th, Kent Ave, Wythe Ave

Description

A former industrial enclave turned trendsetting retail hotspot, Williamsburg has emerged as one of The Big Apple’s most influential shopping districts. Along Bedford and Wythe Avenues, a mix of luxury fashion, independent boutiques, and experiential retail spaces attracts affluent locals and destination shoppers alike. Global brands like Apple, Chanel, and Nike stand alongside emerging designers and artisanal storefronts, reinforcing the neighborhood’s reputation for style and creativity. With waterfront views, a thriving nightlife scene, and a strong community-driven ethos, Williamsburg offers a dynamic shopping experience that is both high-end and hyper-local. The Williamsburg Retail Experience The neighborhood’s retail mix is both high-profile and hyper-local, with Apple, Chanel, and Nike anchoring the district, while emerging brands like Hermès (pop-up) and Abercrombie & Fitch (opening in 2025) reflect its growing allure for global retailers. Williamsburg’s appeal extends beyond retail—waterfront attractions, a dynamic nightlife, and a renowned restaurant scene make it an around-the-clock destination. Seasonal events and street markets further amplify engagement, ensuring retailers benefit from consistent foot traffic across multiple consumer segments.

A former industrial enclave turned trendsetting retail hotspot, Williamsburg has emerged as one of The Big Apple’s most influential shopping districts. Along Bedford and Wythe Avenues, a mix of luxury fashion, independent boutiques, and experiential retail spaces attracts affluent locals and destination shoppers alike. Global brands like Apple, Chanel, and Nike stand alongside emerging designers and artisanal storefronts, reinforcing the neighborhood’s reputation for style and creativity. With waterfront views, a thriving nightlife scene, and a strong community-driven ethos, Williamsburg offers a dynamic shopping experience that is both high-end and hyper-local.

The Williamsburg Retail Expe

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News & Alerts
Local experts
Jason Richter
Jason Richter
Managing Partner
Capricorn Retail Advisors
Max Talpalar
Max Talpalar
Principal
Capricorn Retail Advisors
Josie Tummillo
Josie Tummillo
Associate
Capricorn Retail Advisors
Capricorn Retail Advisors
Capricorn Retail Advisors
Top brands

Local Expert Analysis

Market Metrics and Leasing Trends Williamsburg ranks among the top three retail corridors in the New York metropolitan area, offering a compelling alternative to Manhattan’s high streets. The area’s tenant mix spans luxury, experiential retail, and direct-to-consumer (DTC) brands, with a strong presence of independent boutiques that maintain the district’s creative identity. Leasing activity remains strong, supported by population growth—up 56% within a mile of North Sixth Street between 2010 and 2021. Rental rates, ranging from $200 to $300 per square foot, are more accessible than Manhattan, making Williamsburg an attractive entry point for brands targeting an wealthy customer base while managing operational costs. Major developments, including a 17,500-square-foot retail project at 133 Kent Avenue, signal ongoing investment and confidence in the neighborhood’s trajectory. Still, competition for prime locations is fierce, and co-tenancy shifts can impact brand positioning. Customer Demographics and Foot Traffic Williamsburg’s consumer base skews affluent and trend-conscious, with over 50% of households earning $100,000+ annually. The neighborhood’s creative energy, waterfront access, and independent retail scene make it a magnet for locals and tourists alike. Foot traffic surges on weekends and evenings, reflecting Williamsburg’s status as both a leisure and shopping destination. Additionally, its vibrant nightlife and cultural scene generate consistent engagement beyond traditional retail hours, making it a 24/7 commercial hub. Future Trends Williamsburg’s retail evolution will continue to be shaped by experiential retail, elevated lifestyle brands, and community-driven activations. As consumer demand for immersive shopping grows, expect more hybrid retail formats, showroom concepts, and digitally integrated stores. With major retail and residential developments underway, the neighborhood is poised for sustained growth, drawing luxury brands and innovative retailers looking to engage a highly dynamic audience. Conclusion Williamsburg is no longer just Brooklyn’s go-to retail district—it’s a defining force in New York City’s retail landscape. Its unique blend of high-end brands, creative independents, and experiential retail spaces makes it an ideal location for forward-thinking brands.

Market Metrics and Leasing Trends

Williamsburg ranks among the top three retail corridors in the New York metropolitan area, offering a compelling alternative to Manhattan’s high streets. The area’s tenant mix spans luxury, experiential retail, and direct-to-consumer (DTC) brands, with a strong presence of independent boutiques that maintain the district’s creative identity. Leasing activity remains strong, supported by population growth—up 56% within a mile of North Sixth Street between 2010 and 2021. Rental rates, ranging from $200 to $300 per square foot, are more accessible than Manhattan, making Williamsburg an attractive entry point for brands targeting an wealthy customer base while

...Read more