We began pouring roads two weeks ago and have made significant progress since. With paving well underway, we’re laying the foundation—both literally and figuratively—for the next phase of development.

As infrastructure work continues to move forward, we’re getting closer to going vertical. Exciting times ahead at Firefly Park as we bring this dynamic, mixed-use community to life.

Reach out to Haylee Swinton HSwinton@kobaltinvestco.com to discuss

April marks a significant milestone for Firefly Park, as it’s officially been one year since we broke ground on this transformative project. Over the past year, we’ve made remarkable progress, laying the foundation for what will become a premier destination in Frisco.

Here’s a look at some of the major milestones we’ve achieved:

🔸April 2024 – Wilks Development and the Frisco Economic Development Corporation (Frisco EDC) signed a development agreement, officially launching Phase One of construction.

🔸August 2024 – Wilks Development selected Texas-based brokerage firms Transwestern Real Estate Services (office) and Kobalt Investment Co. (retail) to oversee leasing efforts.

🔸October 2024 – The Frisco Planning & Zoning Commission approved two site plans for the future multifamily units.

🔸November – December 2024 – Major strides were made in horizontal development, setting the stage for future vertical construction.

🔸February 2025 – The Frisco Planning & Zoning Commission approved two additional site plans for a parking garage and 10 retail and restaurant buildings.

🔸March 2025 – Pleasant Ridge bridge peer drilling began, with lime stabilization and paving scheduled to kick off in April. Additionally, the Frisco Planning & Zoning Commission approved the site plan for the Dream Hotel and Firefly Offices building.

🔸April - As infrastructure work nears completion, The Noc and Cana at Firefly Park are positioned to be among the first vertical projects to break ground.

We’re proud of our remarkable progress and even more excited about what’s on the horizon. With each milestone, Firefly Park is transforming from vision to reality—bringing Frisco closer to a vibrant destination where innovation, lifestyle, and community converge.

Stake your claim in an extraordinary opportunity at Firefly Park—the Wilks Family's visionary legacy asset located at the strategic intersection of Highway 380 and the Dallas North Tollway.

Positioned in the fastest-growing corridor in the United States, this premier development boasts prestigious neighbors including the new PGA of America Headquarters and The Bays by TaylorMade.

The 200-acre master-planned community features a magnificent 45-acre park at its heart, creating a harmonious environment where business and lifestyle seamlessly converge. Every aspect of Firefly Park has been meticulously designed to create a sustainable, vibrant community that will thrive for generations.

This unprecedented retail platform opportunity represents more than just real estate—it's your chance to be part of a transformative project that will define North Texas for decades to come. Firefly Park isn't just another development. It's a landmark destination crafted with vision, purpose, and exceptional attention to detail.

Secure your position in this extraordinary legacy project today and become part of the Wilks Family's enduring contribution to North Texas' remarkable growth story.

Hi everyone,

I'm thrilled to join the Brandmarch community! I recently took the entrepreneurial leap and launched my own brokerage and property management company, Kobalt Retail Services [Dallas based].

I'm currently working on my first major project - Firefly Park, an exciting ground-up development within a 200-acre master planned development in Frisco, Texas. This property is strategically positioned adjacent to the new PGA of America Headquarters, offering tremendous potential.

I'd love to connect with fellow members to explore potential collaborations and share insights. Please feel free to reach out!

Looking forward to engaging with this community,

Haylee