Description
Double RL (RRL) is a heritage-inspired menswear brand under Ralph Lauren Corporation, known for its rugged Americana aesthetic rooted in vintage workwear, military surplus, and Western ranch culture. Established in 1993 and named after Ralph and Ricky Lauren’s Colorado ranch, Double RL offers premium selvedge denim, leather goods, and hand-selected vintage items. The brand’s stores are meticulously curated environments designed to evoke early 20th-century general stores or workshops, enhancing the immersive customer experience. With a limited number of standalone stores globally, Double RL maintains an exclusive presence in select urban neighborhoods and lifestyle destinations.
Brand Category
Retail (Women's Clothing, Men's Clothing)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
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Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing

