




Boutique Charm in Lincoln Park – Where Historic Roots Embrace Modern Retail
Nestled in Chicago’s charming Lincoln Park neighborhood, this small enclave is known for blending the essence of its storied past with the vibrancy of modern retail. The street boasts a refined mix of national brands like J
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

Local expert Will Winter reports continued strength along Armitage Avenue, where leasing activity remains high and demand continues to outpace supply.
Recent openings include Catbird, Hotel Chocolat, and Rails, with Abercrombie & Fitch, Moscot, and Levain all expected to debut soon. Marine Layer is relocating, and Parachute Home has exited the corridor.
Foot traffic is strong on weekends and improving in the evenings, supported by a growing mix of food and beverage tenants. Current availability includes 916 W. Armitage (3,620 SF), asking $90 PSF NNN.
Rents now range between $120–$140 PSF NNN, with upward pressure expected as vacancy remains extremely limited.
Explore more: https://www.brandmarch.com/street/armitage-avenue

Stone Real Estate recently released its Boutique Retail Corridor Analysis for 2024, which was featured in Crain’s Chicago Business and by Crain's Editorial Board (https://bit.ly/CrainsEditorial3-14). The prosperity that the Armitage, Damen and Southport corridors experienced in 2024 can be attributed to three fundamentals:
1. Nearby affluent residents are fueling demand on these corridors.
2. The proximity to public transportation provides elevated access to consumers.
3. Strong food & beverage options surrounding these streets elevates the retail and encourages customers to linger.
For the full report, visit: https://bit.ly/BoutiqueStreetSurvey24

Levain Bakery to open on Chicago's W. Armitage Avenue later this year

Rails to open a store on Chicago's Armitage Avenue this spring

Hotel Chocolat to open on Armitage Avenue, Chicago, this March




Market Positioning and Financial Metrics
Consistently ranked among Chicago’s top five high streets, Armitage Avenue’s mix of historical charm and curated appeal makes it a sought-after location for brands focused on quality over quantity. Gross rents range from $100 to $130 per square foot, with vacancy rates under 5%, showcasing strong demand in this tight-knit community where retail thrives on reputation and local ties.
Customer Demographics and Foot Traffic
Armitage Avenue attracts a sophisticated blend of affluent locals, young professionals, and tourists eager for a true Chicago neighborhood vibe. Weekends bring a comfortable peak in foot traffic as families and trend-conscious shopp
The recent announcements of Rails, Catbird, Hotel Chocolat and Levain Bakery highlights Armitage Avenue’s ongoing appeal as a growing retail destination. Consistently low vacancy rates mean the street continues to attract both national and local brands that appreciate its boutique atmosphere and family-friendly setting.