gorjana is a contemporary jewelry brand founded in 2004 by Gorjana and Jason Reidel in Laguna Beach, California. Known for its minimalist, layerable designs, the brand has expanded its retail presence significantly, boasting over 100 stores across the United States as of May 2025. gorjana's boutiques are characterized by their coastal-inspired aesthetics and personalized shopping experiences, including services like complimentary gift wrapping and in-store stylists. The brand continues to grow its footprint, targeting high-traffic retail locations that align with its laid-back, Southern California vibe.