




South End is a pulse of creativity, energy and Southern grace that reverberates through Charlotte. Anchored by the city’s historic rail corridor, this vibrant neighborhood has transformed into a showcase of modern urban life. Where century-old architecture meets cutting-edge design, South End featur
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office
Buc-ee's and the capitalism paradox.
Rebel Reader - Vol 7
This month's Reader poses the question, is Hawkins St the new design capital of South End? Read more: https://shorturl.at/eLYKT
Featured Listing:
Middblock
Learn more: https://shorturl.at/mEY5N
New Tenants:
Boa Vista Charlotte
ACE Hardware
Mimosas NailBar
MilkShake Factory
La Bon Bonniere Bakery
Balance by Brooks
Chicken Salad Chick
"A developer investing millions in a property needs assurance of business viability when going to a bank for a loan, says Adam Williams, Principal at RebelRebel, a local commercial real estate firm representing both tenants and landlords.
"You have to do a bank deal or medical office deal to be able to take a chance on the sous chef or the guy that makes the best bartender cocktails."
Thanks for having me Axios Charlotte. Read the full article below.
Did Wells Fargo ruin the Charlotte skyline?
How can we foster creativity in retail development
How has Charlotte evolved from a ‘sleepy little banker town’ to a retail and restaurant hotspot? Adam Williams had the pleasure of sitting down with Bryan Southwick and The Charlotte Ledger to discuss observations on The Bowl at Ballantyne, Jim Noble, South End, Jon Dressler, the so-called “retail apocalypse,” coffee shops, pickleball, breweries, Chili’s, Moosehead Grill and ax-throwing. (And a ton more.)
Take a listen, and let me know how we can continue pushing Charlotte into a cultural hotspot.







Local Expert Analysis
Market Positioning and Leasing Trends
South End is one of the places where the best of Charlotte converges. With gross rents ranging from $50 to $75 per square foot and a vacancy rate under 5%, the district’s retail spaces. Flagship openings like Patagonia and Bar Taco highlight South End’s magnetic appeal to both emerging brands and household names. Leasing activity is driven by a vibrant mix of affluent residents and trend-savvy young professionals who call this neighborhood their playground.
Customer Demographics and Foot Traffic
Young professionals, stylish families, and energetic locals weave through boutique shops, fitness classes, and buzzing cafes. The Rail
South End's upcoming developments are skyline-defining projects: 110 East and Lowe’s Design Center, blending cutting-edge retail and office spaces with a touch of architectural brilliance. Vantage South End and The Line, where residential meets ground-floor retail. Tremont Alley and Queensbridge, boutique havens that promise to bring new shops and dining options.