Southport Avenue
Description
A Diverse and Upscale Hotspot
Southport Avenue is a lively high street located in the northern part of urban Chicago. The street draws from several nearby affluent neighborhoods including North Center, Ravenswood, St. Ben’s, Roscoe Village and Lincoln Square, which all contribute to its diverse and upscale clientele. The area is particularly appealing to young professionals, families and high-income individuals, creating a vibrant mix of shoppers.
The Southport Avenue Experience
Proximity to Wrigley Field, located just to the east, enhances Southport’s allure, especially during summer months when Cubs home games and concerts significantly boost the local economy. Foot traffic varies from
U.K.-based premium chocolatier Hotel Chocolat is launching two Velvetiser Cafe locations in Chicago this April, marking its first U.S. expansion since being acquired by Mars for $662 million in 2024. The cafes — opening at 3334 N. Southport in Lakeview and 900 W. Armitage in Lincoln Park — both occupy former Foxtrot spaces and will offer a chocolate-centric experience designed around its signature “Wall of Chocolate,” hot cocoa menu, and retail offerings like the Velvetiser appliance.
The Lakeview location spans 3,800 square feet with seating for 60 and coworking space, while the Lincoln Park space is 2,300 square feet with seating for 30. The expansion highlights a broader trend of European brands entering high-footfall U.S. neighborhoods and repurposing prime real estate in amenity-rich corridors.
Gorjana to open new jewelry store this February on Southport Ave.
Local Expert Analysis
Southport Avenue stands out as one of Chicago’s most reliable and robust high streets, maintaining a steady growth trajectory over the years. According to local experts, the street’s unique positioning as the northernmost high street in urban Chicago allows it to draw from several wealthy submarkets, making it a strategic choice for many retailers. While it may not be the top choice for flagship stores, Southport is still considered a prime location, especially for brands looking to establish their presence in the Chicago market.
The tenant mix on Southport Avenue is a balanced combination of major national brands, such as Arc’teryx and Buck Mason, alongside unique local boutiques and popul
