Athleta is a performance lifestyle brand under Gap Inc., dedicated to empowering women and girls through inclusive, sustainable, and versatile activewear. Founded in 1998 and acquired by Gap Inc. in 2008, Athleta has grown into a certified B Corporation, offering apparel designed by women for women, spanning activities from yoga to travel. The brand operates over 230 stores across the U.S. and Canada, with a focus on expanding its retail footprint in high-traffic, non-mall locations. Athleta's strategic growth plan includes opening 20–30 new stores annually, aiming to reach $2 billion in net sales by 2023.