Times Square

Location

New York, NY

Estimated Gross Rent

> $500 PSF

Most Desirable Block(s)

7th Avenue between 43rd and 47th Streets

Location

New York, NY

Estimated Gross Rent

> $500 PSF

Most Desirable Block(s)

7th Avenue between 43rd and 47th Streets

Description

Once a hub for vaudeville theaters and early cinema, Times Square has transformed into one of the world’s most recognizable commercial districts – a postcard setting featured in films, books, and series. Recognizable to a fault. The area is defined by its relentless energy, towering digital billboards, and 24/7 foot traffic, and the spirit of the Big Apple narrative – Time Square is NY. Located at the crossroads of Broadway and Seventh Avenue, this retail epicenter draws millions of visitors annually, making it a prime location for flagship stores, immersive brand activations, and high-profile retail concepts.

The Times Square Experience

Times Square’s retail landscape is designed for impa

News & Alerts

The View reopens in Times Square with revamped rotating dining experience

4 months ago

Planet Hollywood New York reopens in February with new features

4 months ago

Guy Fieri's Chicken Guy! restaurant opens on NYC's Times Square

4 months ago

NYC's Times Square will house U.S.'s first Zhoumapo, a Chinese chain, this July

4 months ago

Local experts

Jason Richter

Managing Partner

Capricorn Retail Advisors

Joel Dabu

Senior Managing Director

Capricorn Retail Advisors

Max Talpalar

Principal

Capricorn Retail Advisors

Top brands

Local Expert Analysis

Market Metrics and Leasing Trends Times Square consistently ranks among New York City’s top five retail corridors, offering maximum exposure for brands that prioritize visibility and high-impact store design. The district caters largely to mass-market and experiential retailers, where success is driven by customer engagement rather than traditional footfall-to-sales conversion rates. Leasing activity remains steady, with rental rates exceeding $500 per square foot, reflecting the unmatched marketing value of a presence in Times Square. Recent openings, including Din Tai Fung and The Monopoly Experience, highlight ongoing confidence in the district’s commercial viability. The proposed Caesars Entertainment casino project, if approved, could reshape the district’s retail dynamics — increasing its appeal as a must-visit destination. Customer Demographics and Foot Traffic Times Square’s consumer base is predominantly tourist-driven, with families, international visitors, and entertainment seekers fueling consistently high pedestrian volumes. Unlike other high streets that fluctuate with weekday commerce, Times Square sees steady traffic around the clock, with surges during seasonal events and holiday celebrations. Brands that thrive in the district are those that can blend entertainment with commerce, offering shoppers memorable, immersive retail experiences rather than traditional storefronts. Future Trends Times Square’s trajectory points toward continued investment in experiential retail, dining, and entertainment concepts, reinforcing its role as New York’s most dynamic commercial hub. The potential casino project could accelerate the district’s transformation, attracting new consumer segments while reshaping existing retail patterns. In the coming years, brands will need to prioritize innovation, customer engagement, and high-impact visual storytelling to stand out in an increasingly competitive landscape. Conclusion For brands on the hunt for the type of exposure and global recognition that instantly puts you on the map, Times Square is here to deliver – the area remains one of the most influential retail locations in the world. While operational costs are high, the branding potential and customer reach outweigh the challenges for those willing to invest in bold, branding concepts, and are willing to pay for that privilege. With a landscape of flagship stores, entertainment-driven retail, and high-profile activities, Times Square is the red carpet and the global stage everyone wants in – a place for brands to showcase their presence at the highest level.

Market Metrics and Leasing Trends

Times Square consistently ranks among New York City’s top five retail corridors, offering maximum exposure for brands that prioritize visibility and high-impact store design. The district caters largely to mass-market and experiential retailers, where success is driven by customer engagement rather than traditional footfall-to-sales conversion rates. Leasing activity remains steady, with rental rates exceeding $500 per square foot, reflecting the unmatched marketing value of a presence in Times Square. Recent openings, including Din Tai Fung and The Monopoly Experience, highlight ongoing confidence in the district’s commercial viability. The proposed Caesar

Coming soon

Zhoumapo

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