H&M on Brandmarch

hm.com

Parent company

Not available

Number of stores in U.S

Not available

Brand Deck

Not available

hm.com

Parent company

Not available

Number of stores in U.S

Not available

Brand Deck

Not available

Description

H&M, short for Hennes & Mauritz, is a Swedish multinational fast-fashion retailer. The company was founded in 1947 by Erling Persson in Västerås, Sweden. Originally, H&M specialized in women's clothing, but it expanded to include men's and children's fashion as well. The business quickly grew, and by 1968, H&M had over 50 stores across Scandinavia. Currently headquartered in Stockholm, Sweden, H&M operates in 74 countries worldwide. It has over 5,000 stores globally, making it one of the largest fashion retailers in the world. H&M offers a wide range of products, including clothing, accessories, footwear, and home goods. Its main focus is on trendy and affordable fashion, with frequent collaborations with world-renowned designers and celebrities to create exclusive collections. H&M also emphasizes sustainability and has introduced various initiatives to promote more eco-friendly practices such as recycling programs and the use of organic materials. H&M operates several noteworthy subsidiaries and brands. COS (Collection of Style) is a higher-end fashion brand, while Weekday and Monki cater to different market segments with their unique styles. Additionally, H&M has ventured into the luxury fashion sector with its subsidiary, & Other Stories. In terms of market position, H&M competes with other fast-fashion giants like Zara and Forever 21. It has established a strong global presence and continues to expand its market share. H&M's annual revenue reached over $23 billion in 2019, indicating its significant sales volume worldwide. Over the years, H&M has witnessed various major events and achievements. It has collaborated with renowned designers like Karl Lagerfeld, Versace, and Balmain, creating buzz and attracting fashion-conscious customers. The company has also faced backlash regarding allegations of unsustainable manufacturing practices and poor labor conditions in its supply chain. As a response, H&M has made efforts to improve transparency and sustainable practices. As of the time of writing, H&M remains a prominent player in the global fashion industry. It continues to adapt to market trends by offering new collections and expanding its online presence. Despite challenges posed by the COVID-19 pandemic, H&M is working on initiatives to ensure resilience and future growth.

Brand Category

Retail (Men's Clothing, Women's Clothing)