BrandsBrokersPropertiesPricing
BrandsBrokersPropertiesPricing

Herald Square

Location
New York City, NY, USA
Estimated Gross Rent
$75-$100 PSF
Most Desirable Block(s)
34th Street between 5th Ave and 7th Ave
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New Street Map!
Location
New York City, NY, USA
Estimated Gross Rent
$75-$100 PSF
Most Desirable Block(s)
34th Street between 5th Ave and 7th Ave

Description

New York’s grand department store's heart, Herald Square, has been a magnet for shopping, entertainment, and mass-market commerce since its inception in the 19th century. Anchored by Macy’s Herald Square—the largest department store in the U.S.—this district thrives on a continual flow of pedestrians, fueled by nearby transit hubs, cultural landmarks like Madison Square Garden, and a steady mix of commuters and tourists. Situated along 34th Street between 5th and 7th Avenues, Herald Square functions as an open-air retail corridor, blending flagship stores, mainstream fashion, and lifestyle-driven retail concepts. The Herald Square Retail Experience Retail in Herald Square is fast-paced, high-visibility, and diverse – it’s the type of branding that demands flexibility and the ability to pivot at a moment's notice. The area caters to a broad demographic with a mix of fashion, lifestyle, and experiential retail. Major brands like Zara, H&M, Levi’s, and Foot Locker dominate the streetscape, while newcomers like Primark and Lifetime Fitness signal a shift toward affordable fashion and experiential wellness concepts. Dining options, including Los Tacos No. 1 and Roberta’s Pizza, add to the district’s appeal, ensuring visitors linger beyond just shopping. Marquee events, from the Macy’s Thanksgiving Day Parade to the Herald Square Holiday Market, provide seasonal sales boosts, further reinforcing the area’s retail significance.

New York’s grand department store's heart, Herald Square, has been a magnet for shopping, entertainment, and mass-market commerce since its inception in the 19th century. Anchored by Macy’s Herald Square—the largest department store in the U.S.—this district thrives on a continual flow of pedestrian

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street Details

Annual foot traffic

500,000 people/year

Daily vehicle traffic

15,000 vehicles/day

Population

25,000 people within

Day time population

35,000 people within

Household income (median)

$75,000.00 annually

Age (average)

> 35 years old within

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Available Spaces

Sample Space 1

1000 SF

Suitable for retail, restaurant, office

Sample Space 2

1500 SF

Suitable for retail, restaurant, office

Sample Space 3

2000 SF

Suitable for retail, restaurant, office

News & Alerts
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Looks who is coming back to Herald Square!!!

https://wwd.com/business-news/retail/old-navy-herald-squares-34th-street-1237691453/

3 months ago

Possibly some big changes coming to 34th Street. How will this affect the retail (f at all)?

https://www.nbcnewyork.com/manhattan/34th-street-busway-dot-proposal-what/6271773/

5 months ago

Big News for Herald Square!!

Old Navy will be relocating to 50 W 34th Street!!!

https://www.bisnow.com/new-york/news/retail/old-navy-takes-55k-sf-for-new-herald-square-flagship-129306

6 months ago

Welcome to the neighborhood, Moka & Co.

With locations in KY, PA, MI, AZ and NY, this delicious Yemeni Specialty Coffee retailer and cafe is a welcome addition to Herald Square.

6 months ago

COMING SOON!! Primark Announces New Store in Manhattan

https://www.prnewswire.com/news-releases/primark-announces-new-store-in-manhattan-302270151.html

7 months ago

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Local Experts
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Brokers Active on Herald Square

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Aldo
Aldo
27 W 34th Street
Banana Republic
Banana Republic
17 W 34th Street
Crocs
Crocs
435 7th Avenue
Foot Locker
Foot Locker
11 W 34th Street
Forever 21
Forever 21
435 7th Avenue
H&M
H&M
1293 Broadway
Levi's
Levi's
45 W 34th Street
Macy's
Macy's
151 W 34th Street

Local Expert Analysis

Market Metrics and Leasing Trends Herald Square ranks among New York City’s top 10 retail areas – offering strong brand exposure but requiring a well-defined retail strategy to succeed. While not as luxury-driven as Fifth Avenue or SoHo, it serves as a key destination for mass-market brands and flagship locations. Rental rates range from $75 to $100 per square foot, making it a cost-effective alternative to pricier high streets while still delivering consistent foot traffic. Leasing activity remains stable, but a vacancy rate exceeding 20% suggests that only retailers with a compelling brand presence or experiential concept will thrive in this environment. Customer Demographics and Foot Traffic Herald Square draws an eclectic customer base, from young professionals and local shoppers to international tourists and daily commuters. Foot traffic is among the highest in Manhattan, with steady daytime crowds from nearby office buildings and weekend surges driven by destination shoppers and event goers. The area’s proximity to Penn Station and major subway lines ensures a constant flow of visitors, while seasonal activations and flagship attractions like Macy’s further energizes consumer activity. Future Trends Herald Square’s retail landscape is constantly on the move, with increased demand for experiential and lifestyle-driven tenants – for new concepts. The ongoing redevelopment of Penn Plaza is expected to enhance the district’s connectivity and appeal, making it more attractive for brands willing to invest in high-traffic, high-impact retail formats. Despite vacancy challenges, the area remains a key player in New York’s retail scene, with opportunities for brands that can blend affordability, engagement, and flagship-level innovation. Conclusion Herald Square is one of the Big Apple’s most critical retail hubs, offering massive exposure in a fast-moving commercial environment. While competition is fierce and vacancy rates pose challenges, the district’s steady pedestrian flow, flagship draw, and transit-driven foot traffic make it a compelling option for retailers seeking mass-market appeal. For brands that can differentiate through experiential design and strategic positioning, Herald Square presents an opportunity to tap into one of Manhattan’s most enduring retail corridors.

Market Metrics and Leasing Trends

Herald Square ranks among New York City’s top 10 retail areas – offering strong brand exposure but requiring a well-defined retail strategy to succeed. While not as luxury-driven as Fifth Avenue or SoHo, it serves as a key destination for mass-market brands and flagship locations. Rental rates range from $75 to $100 per square foot, making it a cost-effective alternative to pricier high streets while still delivering consistent foot traffic. Leasing activity remains stable, but a vacancy rate exceeding 20% suggests that only retailers with a compelling brand presence or experiential concept will thrive in this environment.

Customer Demographics and Foot Tr

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