Levi’s has made outlet stores a key pillar of its retail strategy, especially in the U.S. and international markets. The brand operates a significant number of Levi’s® Outlet Stores, typically located in premium outlet centers and major tourist destinations. These outlets serve two primary purposes: 1. Customer Access & Value Offering Outlet stores allow Levi’s to reach a broad base of value-conscious consumers while maintaining control over brand presentation. The stores offer discounted merchandise, often including past-season inventory and outlet-exclusive products, without diluting the core brand image. 2. Complement to Full-Price Stores & E-Commerce Levi’s outlets act as an important complement to their full-price stores and e-commerce channels. They help balance inventory, drive volume, and introduce the brand to customers who may later convert to full-price shoppers.